Every business in the US, and for the most part, every business in the world has an "Internet Presence" whether they know it or not. If one customer stops by your business and posts information about you on their Facebook page, that is your Internet Presence.
At the end of the day, your Internet Presence is the sum total of all of the information about you that is published online. If you don't add to that information, then you have zero control over your Internet Presence. The more information you add, the more you control. At least that is the idea.
All told you actually can control a lot more or a lot less of the information based on how you deal with your customers. You can actively seek reviews on Yelp! or Google+. You can also ignore them. It is your choice.
As part of your complete marketing plan, you should have a plan and a direction for Online Marketing, Social Media and digital PR so that you can at least influence the Internet Presence of your business.
If you feel like all of this is overwhelming, and you just don't know what to do about your online marketing, you can of course hire an online marketing business like the Bourquin Group, and for a fee, we'll be glad to go to work for you.
If you want to watch your budget, another option is to get a copy of The Easy Guide To Internet Marketing, and follow the step by step guide to build your Internet Presence on your own. It is something that any business owner can do in just a few hours each week. You don't have to give up your life to monitor Facebook and Yelp!.
Even if you are going to hire someone to take over your online marketing and help you improve your internet presence, getting a copy of The Easy Guide To Internet Marketing will help you understand how to hire better and how to decide if your marketing and internet presence plan are going in the right direction.
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Thank you for your insights.