Stay Focused for Success

Some time ago, Chris Anderson of Wired magazine wrote the now infamous article about "the long tail". He argued that the music industry needed to have broad based "hits" and serve narrow "niches". How does this apply to staying focused for success or Internet marketing for an attorney in Fresno, California or an Aston-Martin dealer in Scottsdale (or Scotsdale as I have been known to spell it) Arizona?

The long tail theory applies to smaller businesses and Internet marketing in a very direct way. Successful Internet marketing only happens when you know exactly how people are looking for you. The search engines are smart, but if they were perfect, they would match the right website to the right person every time and Internet advertising would die along with their key source of revenue (and mine).

Take A Little Media System on The Road.

Technology gets smaller every day.  I just looked at a pocket projector that uses a laser and LED with a DLP chip.  This little projector had only a USB input and power input.  The battery ran for the entire 30 minute demo making it clearly good enough for most sales calls.

Here is where I was blown away.  The guy plugged in his iPhone with a USB cable and put on bluetooth stereo headphones.  Here this guy is with really good sound and a pretty good 30” picture on the wall.  What a great option for hotel living road warriors  You can watch all kinds of On Demand Video or ODV over the Internet and not get stuck on the little iPhone screen.

What Can You Do To Make It Easy?

For the last year and a half I have been in and out of Doctors offices and MRI centers trying to determine what is wrong with my ankle. Every time I go I am supposed to use a Debit card for my FSA or Flexible Spending Account. Even though I have this ankle issue, I don't like to carry the card with me. In my “make it easy” approach to life, less junk in my pockets is better.

Since last March I haven't been able to find the card, so the receipts have just been piling up on my desk. Those receipts have been clogging up the “Accumu-later” in my mind, so today I went to my wifes office to clear the clutter.

Flip Flop time, and a time to reflect on Freedom.

Flip flop season is officially back for the year.  For me this means it is a great time to reflect on what it means to live in the greatest country in the world.  After 20 years in the Air Force Reserves serving all over the world, and reading the newspapers of the other countries, I still believe we live in the land of the greatest opportunity in the world.

So what does this have to do with flip flops?  No, this isn't going to be an essay on politicians who can't make a decision, Rod Blagojevich gave us plenty of that last night on “The Apprentice”.  This has to do with reminding ourselves what freedom really means.