Profile or Page - What Should Your Business Have

As Social Media morphs into it's next phase, Google + and Facebook have a couple of similarities the market is coming to expect.  Simply put, people have profiles, businesses have pages.

So what is the difference.  On Facebook, a profile is supposed to be a website for a single human.  You are limited in how many friends you can have, however you can have a lot of subscribers.  A subscriber is a follower you don't necessarily know.

A page on the other hand is designed for business.  On both Google + and Facebook a page has several business friendly features such as displaying hours, phone numbers and a map in a mobile friendly format.  Every business owner should have a page for their business.  After all they are free.

If you want to know more, check out the book "How To Market On Facebook For Free" or "How To Market On Google + For Free".  Both available as an e-book on Amazon.