Making Big Shifts To Move Forward

Every once in a while we hit a ceiling that we impose upon ourselves and don't even realize it.  Even after coaching people and training for years, someone pointed out I was doing it to myself.

I had been trimming down my business and fine tuning my focus over the past couple of years and still didn't seem to be making a lot of ground.  My book stalled out and I really lost a little motivation to re-do the cover and retile it because it was already selling a little bit.  I do need to get to that.

One of the first things I did to punch through my personal ceiling was to give up coaching business owners so I could focus solely on the marketing aspects of the business.  My coach pointed out that I was still way to broad and that I should focus on just one area.  This goes against all of my thoughts and efforts for my client in online marketing, or so I thought.

Right about the same time my wife started working in Real Estate and of course my business took over her online marketing campaign.  As one guy interestingly noted, "No one has figured out how to get listings online." and he is right.  Listings are the name of the game in Real Estate.  The science of selling a house of known quality is much better than helping people find their next home.  Buyers can look at 50 or 100 homes before buying if they even buy at all.  This was challenging to say the least.

Even ghost writing for my wife got a little sketchy since I didn't have a real estate license.  In order to correct this, I decided last fall to go back to school so I could take the test in California.  After I took the test and passed, I joined her as an agent at Keller-Williams.  The intent was to be part time and just help her out but it didn't take long for my coach and I to see that this was the niche I needed to focus on.

I have been buying and selling homes to live in and as investments for nearly 20 years, making money all along the way.  A couple of times only by sheer luck I might add.  It only made sense for me to combine my coaching, leadership, marketing, sales and real estate knowledge and tie it all up on one package.  As a Realtor, I use all of these skills and still get the freedom of self employment I enjoy.  If I need more money, I go work more.  The big difference is the checks take a lot longer in the real estate business.

On paper this might seem like a really big shift, and it hasn't been.  What it has been is the clear path to move through the ceiling I was creating for myself by staying to broad in my efforts, and not following my own advice on focus.

By focusing on a single area, I can already see a difference in my ability to get things done which should eventually lead to more income, and less work.  Isn't that what we all want?

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I know that the economy in Reno isn't the greatest right now, but we all know it is a great town with great people.  Lets keep it rolling.   Barron's (March 19, 2012) says that housing will bottom out in the next twelve months.  I think Reno will be among the first cities to hit bottom.  Right after our famous Nevada neighbor to the south, Las Vegas.

Our office in Reno is part of the economy here too, so we want Reno to succeed and therefore we want you to succeed.  Advertising online with a website and Google Adwords isn't only about getting new customers in Reno, but it is also about keeping in touch with your past customers.

I know how you feel about spending money on your business right now, and online advertising and marketing are the least expensive methods in Reno when it comes to reaching customers.   This is something you must consider.  Right now you have a choice, invest in your business and be a leader in the recovery of the Reno economy, or look away while your business does the same thing tomorrow it did yesterday, or maybe even less.

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Maybe you tried online marketing in the past, or your website isn't bringing in any business.  Here are my first questions.  When you picked the company to build the website for you in Reno, did they know the Reno market?  Were they a Reno Company?  Do they even know business or was it just "a guy" that builds cheap websites?

My family has been serving Reno for over 30 years.  Our SEO and Online Marketing Business in Reno is lead by people who know business, not just web geeks.  Don't worry, we have those too.  Our customers all over the west have seen 40% to 1200% growth in business due to online traffic we helped them create.

One note up front.  Really good online performance takes three to six months to really get traction.  When a customer makes it past 6 months, they make it for good.  We have had some of the same clients since 1995.  Not many other SEO and online marketing companies can say that.

We can't take all the credit for the high flying businesses.  All we can do is reach customers in Reno and Sparks for you.  If you take good care of the customers, then we have an army helping us help you.  All you need to do is call me or send an e-mail to get started today.

Is it worth a few hundred dollars to move your business forward?  Call Today and get $100 of free Google ads
775-589-2655

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