The Price Of Instant Gratification - Letting Your Goals Slip Away

As a business owner and coach, I have heard one saying over and over.  "Anything that doesn't move your towards your goals moves you away from them."

This week I spent some time thinking about that exact phrase and how to use it for my customers.  How can I illustrate this point.  At the end of the day I can't.  The saying over simplifies the truth, and ignores another truth.

Success is simple, doing it is hard.

The saying "Anything that doesn't move your towards your goals moves you away from them" is on the "doing" side of the success formula, not the simple side.

Why am I saying this?  What is the bigger truth?  I am glad you asked.

To expand the thought, I posted this on Facebook:

We spent last night grilling on the beach at Lake Tahoe talking about goals and achievements. I realized that the saying "Anything that doesn't move your towards your goals moves you away from them" isn't quite right.

I think that anything that doesn't move you towards your goals allows one of several things to happen:

1. You lose focus on the goals and lose sight of them, you might forget they ever existed- what happened to your childhood dreams.
2. Another obstacle is placed in the way - you might be trying to get a license and the government adds new rules.
3. Your action really does do something that moves you farther from your goal - You buy a new car when you are trying to buy a house and now you can't get the home loan.

The next day off you have, look at your goals, and how you are achieving them, and then take a real break. Things become more clear when you take a break and let your mind do the heavy lifting.

After posting this on Facebook, I realized that the cost of instant gratification was built right into number three.  When you buy or do something now, you give up or delay the ability to do something bigger later.  Buying that car now might prevent you from getting the house.  If home prices rise faster than your income, the car might be the reason you never get a house.

A Big Secret Of Success

One of the biggest secrets of success I have learned from personal experience and working with a host of very successful people is keeping the big goals in your sights.  That means that you 

Again Success is Simple, Doing It is Hard.

If you want a book to read about the high cost of success, I recommend the book BOYD.  Not because I am a retired military pilot, but because John Boyd chose success, and the book is a well written story of both his success and the cost of it.  For Col John Boyd, doing "it" was just what he did, it was hard on him because of the price he paid.

It is far easier to do the things that "pop up" or "need to get done" than it is to do what is really needed to move towards your goals.  Gary Keller in his new book The ONE Thing,  illustrated the difficulty of achieving team goals, and his trials of success.  At the end he figured out if you just set one goal, it was far easier for the team to achieve the one goal than it was to achieve two or more.

The same is true for you, especially in the beginning.  Set ONE goal for the day, get it done, then do the little things and the pop ups.  Over time you will learn to set a much bigger goal and then do ONE thing for the day that moves you towards the goal.  

Success doesn't require that you are always focused on the goal and doing nothing but moving towards the goal.  While that might help, the price might be too high for most mortals. I agree with Gary Keller if you could just do one big thing every day that moves you towards your one big goal, you will move ahead far faster than you ever imagined.

Doing it is Hard because it means you have to say "no" to a lot of other little things that you might not want to say no too.  That trip to the ice cream shop with your kids, a night at the ball park, the list of things you learn to say no too is never ending.

When you make a decision to reach a goal, look at other people who got there before your, or did something similar.  You will find they are great at saying "no".  When other people describe their early years you will read things like "he was driven" or "she was always working".  

When you are doing your one thing in life, nothing else matters simply because you know what you are doing matters more.  If not, maybe you aren't doing the right thing to begin with.

Find something worth doing and it will be easier to say "no" more often.  Find something worth doing that solves a problem for the world and they will eagerly wait with money in hand.