Are You Reaching Local Customers?

Local Customers might be sitting right around the corner and not even know you are there.  Why?  because there are now at least 40 major local search engines and aps that people turn too for advice, and those sites are waiting for you to tell them about your business.

Much like using social media, a Local Reach marketing program has to address so many different issues it might not be cost effective for the owner or an employee to handle it.  What do I mean that Local Reach marketing might not be cost effective?  We know that local businesses must have local customers right?

What I mean is that an effective Local Reach Marketing campaign, that is a campaign designed only to touch potential new customers, and past customers within a small area, like one to five miles from your business.  According to a friend of mine who has a UPS store, he needs to have 50,000 people in his local area to reach out and get 400 to 500 regular customers.  As we all know in business, reaching 1% of any market and getting them to become a customer can be tough.

Local and Mobile marketing campaigns can help, but if not executed well, they can be a time killer.  Let's take the UPS store as a "for instance".  If the owner knows that a lot of people send easter baskets and he wants to run a 25% off easter basket packing special, will it be worth his time to log into 40 websites or more in order to run that special?  Probably not.

The time spent posting the special to all those sites, just isn't worth it 80% of the time.  The problem is of course you can't ignore those sites either.  I've posted about studies on the effects of Yelp! alone. A business that doesn't pay attention to Yelp! doesn't do as well as a business that does.

So what is an owner to do?  Well here is my plug.  The Bourquin Group now offers  a local listing service with a single interface to update nearly 50 different websites and aps.  On top of that, we'll review everything you post and let you know if there are things that should be changed.  We'll even build the foundation of your local and mobile presence for you.

Business success comes from spending your time and your money right.  If you aren't sure if this service is for you, send me an email and I'll run a free report on your business.  We are also offering a special deal on a trial version of our Local Reach Marketing program.