What Will Your Retirement Be Like?

Will You Spend Retirement At The Beach?

I was having a conversation with one of the people I work with pretty regularly.  He is getting close to retirement so we discussed all kinds of interesting things.  He doesn’t have any children and has no desire to leave a “legacy” behind.  He is worth over a million dollars and has a healthy retirement account.

The conversation started off with his house.  He wants to sell it and buy a nicer place on the water somewhere with a very large down payment.  Because the market is down he thinks this is a good time to buy.  I couldn’t agree more.  Then he took a tangent I never expected.  He wants to take out a reverse mortgage where the payments he gets will cover the first mortgage until he dies.  Ideally he figures that when he dies he will have nothing in his home for equity.  The house will just go to the bank.

So I asked what happens if he needed the equity to buy into an assisted living facility or had some other major expense come up, or what if he outlived the reverse mortgage and had to start making payments again.  He didn’t have an answer.  He was more worried about getting to enjoy every penny, or to put it into his words, “be a mega consumer”. 

Build Your Business With Standards and Rules

He has a Destination, What is yours?

Aren’t successful businesses built with good rules?  Shouldn’t every business have rules and standards for everything to succeed?   Pilots use rules to fly, the big burger chains like McDonalds and Burger King use rules to make burgers and the government is loaded with rules.  Last I heard Pilots were doing a pretty good job getting people where they wanted to go, the burger chains were making good money because the rules create a product that people are comfortable with.  As for the government, ok I’ll skip that one.

As a commercial rated pilot for over a quarter of a century, it is pretty rare that I go flying without a purpose, reason or direction.  Even as a student pilot, I had a purpose when I went flying.  All the while I considered my flying career a success.  When I fly, there is always someplace to go, something to see, or something to do in the airplane.  Isn’t that a lot like business? When a pilot starts out, he has a destination or an aim point, a plan to get there and a few thoughts in case the plan doesn’t work out.  The rules are simply guidelines to stay in.

Who Is Your Perfect Customer? You?

Knowing your customer is critically important for a business to grow and prosper.  I work with my clients and students on this all the time.  In my book, So, Now What, I had dedicated a chapter and worksheet to helping business owners like you figure out exactly who the perfect customer is.  Every once in a while someone approaches me and they show me how they did the work, filled out the worksheet and it didn’t help them in their business.  When that happens, like any good business owner, writer or teacher, I start by looking in the mirror to see what I did wrong.  And in this case, as in most cases, it was something I did wrong.

Not Quite a Theater, a Great Media Room

When Mr. R called and went over everything happening in his business, and I could tell nothing had changed in three months, I went back and re-read the chapter in the book.  Everything looked ok there.  I revisited my notes from past conversations with Mr. R, nothing there.  Finally I looked at Mr. R’s notes on his perfect customer and I couldn’t help but laugh out loud.  My wife came running in to ask what was so funny, and even my dogs where worried.  I had her read the information on the guy’s perfect customer.  We both immediately knew what I did wrong in teaching and in the book.