The entrepreneur’s paradox affects all of us. Have you ever said yes to doing something you probably shouldn't have and regretted it later? I've never met a business owner that had not, so just nod your head yes, then we can move on. We all see it in every business every day. Even the best businesses venture outside of their zone on occasion. If you are doing it to save a customer, that may be acceptable however you should try to avoid it because it isn't going to be cheap.
I like to pick on attorneys a little bit because I have a lot of great friends that are attorneys. If you crack open the Yellow Pages to the attorney section I bet you can find at least one attorney's office that has more than 10 fields or specialties of law listed. And yet all of them can tell you that the attorneys that make the most money practice one specialty. I have a friend that has a personal injury law firm, and at one time they ventured out of the bubble and brought in an attorney who was a specialist in a different area. That relationship lasted through one major case and the outside specialist moved on.