Internet Presence = Internet Marketing + Social Media ++

What is your Internet Presence?  Do you know?  Do you even know what it means?

Every business in the US, and for the most part, every business in the world has an "Internet Presence" whether they know it or not.  If one customer stops by your business and posts information about you on their Facebook page, that is your Internet Presence.

At the end of the day, your Internet Presence is the sum total of all of the information about you that is published online.  If you don't add to that information, then you have zero control over your Internet Presence.  The more information you add, the more you control.  At least that is the idea.

All told you actually can control a lot more or a lot less of the information based on how you deal with your customers.  You can actively seek reviews on Yelp! or Google+.  You can also ignore them.  It is your choice.

As part of your complete marketing plan, you should have a plan and a direction for Online Marketing, Social Media and digital PR so that you can at least influence the Internet Presence of your business.

If you feel like all of this is overwhelming, and you just don't know what to do about your online marketing, you can of course hire an online marketing business like the Bourquin Group, and for a fee, we'll be glad to go to work for you.

If you want to watch your budget, another option is to get a copy of The Easy Guide To Internet Marketing, and follow the step by step guide to build your Internet Presence on your own.  It is something that any business owner can do in just a few hours each week.  You don't have to give up your life to monitor Facebook and Yelp!.

Even if you are going to hire someone to take over your online marketing and help you improve your internet presence, getting a copy of The Easy Guide To Internet Marketing will help you understand how to hire better and how to decide if your marketing and internet presence plan are going in the right direction.

Don't ignore your customers on the internet, engage them and win them over today so your business can grow tomorrow and you can enjoy the freedom that you were looking for when you started your business.  Get your copy of The Easy Guide To Internet Marketing today.

Are You Missing Out On Free Facebook Marketing?

One of the questions I get more often from potential clients and new clients is related to Social Media Marketing.  Initially when they become an SEO client they want to know how they can save some money and do the Social Media Marketing on their own.  After all their kid is on Facebook for eight hours a day.

Just like running a successful SEO campaign, all Social Media Marketing has to start with a solid foundation.   Last year we introduced a Social Media Marketing Plan to our clients, and it has been a success.  In some cases it has been more cost effective than SEO efforts so we have moved more of their campaign effort to Social Media.

Clearly Facebook is the king of Social Media, so it is probably the best starting point to build a foundation for Social Media Marketing.  It depends on the kind of business you have where you’ll go next, but just like building a good house, the longevity aspect starts with a good foundation.

Learning how to market on Facebook, starts by learning how to build your Facebook foundation or presence correctly. Once that is done, you can market on Facebook for free if you have the time to dedicate.  Free marketing on Facebook is pretty straightforward but there are some big mistakes you can make early that can cost you.  While your kid might be on Facebook for eight hours a day, Facebook marketing isn’t a place to let anything go.

Once you have a foundation on Facebook properly built, then you can use your marketing strategy to build your plan for Social Media Marketing beginning with Facebook.  In order to make sure you get it right, I wrote a book with a step by step guide to get your foundation built correctly.  Included in How To Market On Facebook For Free is several strategies that you can tailor to your business, along with a few things not to do on Facebook or anywhere online.

If you want to grow your business using online marketing and don't want to break the bank, how about starting with free.  doesn't growing your business for free sound pretty good?  Why not invest a little time to get your foundation in social media and on Facebook started today.  

Currently you can get How To Market On Facebook For Free at Amazon only on the kindle.  The paperback should follow shortly.  If you get it before the five days are up you can check it out for free too.  After that, it will be under $5 for the kindle version and under $15 for the paperback.  It will be money well spent.