Monday, October 3, 2011

Build the Most From the Least


This weekend I came home from Houston Texas with a plaque that I couldn’t have earned a few years ago.  This might sound a little funny, but bear with me for a moment.  If you run a business, you need a hobby.  Sometimes your hobby is purely an outlet of stress, other times it is a place where you can let your mind do some background processing and clarify problems you have in life or in your business.  This is how successful people see a way around obstacles in life.  Sometimes, your hobby is a reflection of the problems in your life that need to be corrected.

One of my longer term hobbies has been racing in the 24Hours of LeMons series.  No, that isn’t a spelling error, it really is lemons.  The cars are junk, literally junk. 

The idea in the 24 Hours of Lemons is that you are supposed to take a junk car that you paid $500 or less for, and race it.  There are a lot of safety rules and track rules and team rules.  When my friend and business associate, Gabrielle Magno of Maxxom Communications in Houston and I first came up with the idea for the team, we both tried to do everything.  We couldn’t get other people to help or pay money to be on the team.  Just like many small businesses, we were targeting the wrong customer base.  Just because someone is our friend, it doesn’t make them a team member.