Failure. Just looking at the word can make some people stop reading. Fear of failure is what stops most people from succeeding. Failure means you pushed beyond some limit. The problem is if you don’t fail, you never learn the limits.
I can tell you about failure first hand. I pushed the limits of USAF pilot training and lost an F-16 job. I learned quick enough that I was able to get back in the limits and still fly for 15 more years.
In business if you don’t fail once in a while, you aren’t pushing your business to be it’s absolute best.
I can spend a lot more time on this but Honda has been kind enough to post a great video on failure I think is worth watching. Here is the link http://dreams.honda.com/#/video_fa